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Posts Tagged ‘visual media’

I had the opportunity to attend Visual Media 2012 “Unveiled” in Mission Bay Conference Center in San Francisco last Thursday. This trade show is specifically geared towards professionals interested in social media, graphic design, and creative marketing.

An inside look of Fisher Atrium inside SF Mission Bay Center.

 

Seminars were held on the second floor, and I dropped in on David Sparks’ “How to Become an Online Influencer” seminar. He encourages others to take a proactive angle and take advantage of social media to get the maximum exposure for their company. He’s a brilliant speaker, with endless energy and engaging topics. With every key point, he is able to pull a relevant example or case study that effectively drives the point across.

To summarize, social media is fast becoming an invaluable method for a growing business to develop a relationship with their clients. In order to gain recognition, one needs to give recognition first. Through a series of interviews, blogs, news articles, podcasts, and intensive email follow-ups (one which I soon experienced first-hand afterwards), Sparks spearheaded his way into a successful media influencer who’s articles was featured in PC Computing, PC-World, and Wired News.

After the seminars, there was an Evening Keynote in the main auditorium. David and Leeman thoroughly charmed crowd with their hilarious quips and magic tricks. They opened up the floor for Doug Cunningham and Jason Noto, co-founders of a San Francisco-based design studio called Morning Breath, Inc. They shared their story: a great example of two designers keeping true to their own style and interests as their career flourished: going from designing skateboards to making the CD cover art for famous musicians like FooFighters, Jay-Z, and AFI.

One of the pieces taken from Morning Breath's online portfolio.

I had a wonderful time at the show. I definitely recommend it for creative media professionals as there will be great demonstrations of art, printing, and media in shows as well as exhibits. There were great take-aways, delicious food, and entertaining shows. I definitely look forward to what they’ll have next year!

Lots of goodies at the banquet hall. 😀 Bruschetta, potstickers, and various desserts.

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